Move over retail wars, this is crematorium wars, where one operator challenges the planning permission granted to a rival. Competition is clearly stiff.
The case highlights the difficulties in bringing a planning judicial review. Whilst you might disagree with the way that the Council has balanced the competing arguments for and against a site that is never going to be enough. To make a challenge stick it is necessary to demonstrate a genuine legal error: failing to take something into account; taking something into account that shouldn't have been; misunderstanding how a policy should be applied; procedural errors; wrongly applying the law.
In this case the aggrieved operator was basically left arguing that they didn't like the arguments in the officer's report to Committee: this simply wasn't enough to kill off their rival's proposals.