But for those of you that are adorned with gleaming halos and considering continuing to limit your alcohol intake, I know just the place to go.

Lucky Saint has secured premises close to Regent’s Park to open its very first pub. Yes, an alcohol-free brand is opening a pub. My own halo may have slipped this January at around the 10th of January mark but I’m actually all for this development. Non-alcoholic socialising is not something that would have been contemplated in my parents' era but with a better understanding of the effects of alcohol on the body and cultural shifts encouraging voluntary prohibitions, I have a feeling Lucky Saint have made a canny move. Those trying to conceive, religious necessities, the sober Gen Z crowd, pregnant mamas, parents wanting social time but need to look after the kids later or those just not fancying a hangover: this could be your new hang out.

What I think is particularly clever is Lucky Saint will also be serving alcoholic beverages as the pub was born out of a wish for more inclusivity in hospitality. Wet, dry or anywhere in between, you’ll be welcome at The Lucky Saint from March 2023.