This is a regular question that developer's ask in the context of viability assessments. This appeal decision provides a few pointers, in the context of retirement living. Here, the Inspector accepted the developer's arguments over those of the local authority. In short the risks in developing retirement accommodation were greater than in respect of open market housing so a higher level of profit (20%) was justified.
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Just how much profit am I allowed to make?
Higher developer profit accepted in retirement living apartments wrangle
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