With the focus on customer experience becoming increasingly important for bricks and mortar retailers, this interesting article from the Financial Times takes a look at how, in the US, technology is supporting retailers by enabling them to offer customisation of products, smart trolleys, apps and customer recognition.
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Instead of challenging bricks and mortar retailers, can tech offer enhanced customer experience?
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Smart mirrors that display virtual make-up on customers, baskets that automatically ring up their contents, tablets for kids to design and customise their toys on the spot. Technology ravaged malls across America by allowing customers to shop online, but retailers now hope it is also the answer to luring them back in store.
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